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I really like this:

** From "I have nothing to hide" to "I have everything to protect" – Privacy isn't about concealing wrongdoing; it's about maintaining autonomy over your personal information.**

I think if the average person were approached by a human asking them to see their phone, look at their photos and texts, make a copy, share & sell that information that this human got for free, it immediately turns into that "I have everything to protect." The average person isn't going to just hand their device over to a stranger.

And because of that, in my opinion, is where people fail to understand the importance of privacy. If a human was substituted for the cloud, or a large tech company, I think they'd change their view pretty quick. How weird would it be for a stranger to stand in your kitchen, listen to you, feed you advertisements based on what you talk about, and share that with their friends back home to profile you? Because that's Alexa...

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